Macy's Promotion Codes
Macy's Holiday Shopping Tips
Macy’s can celebrate Christmas early this year thanks to a successful new off-price format, called Backstage.
Macy’s has been doing the work quietly and steadily, without much fanfare. They opened 121 new Backstage sections, 60 of them in the third quarter. 166 Macy’s stores now have Backstage format in them, which is 25% of the fleet. With this strategy Macy’s is trying to become compatible with TJX Companies (TJ Maxx and Marshall’s) and “dialing up” the marketing for their affordable brand.
This extra marketing push came very handy before the holidays. All the stores with Backstage reported solid single-digit sales gains for the third quarter.
Backstage is usually opened in the areas of the store where performance has been lacking. Backstage is like a separate store within the store where shoppers will find heavily-discounted regular merchandise from various other departments or specific brand for Backstage.
This new strategy not only helps improve productivity, but also sets Macy’s brand apart from all other department stores that don’t have such concept, like JC Penny, which is currently going through some tough times.
Macy’s has an upper hand in location too, because direct competitors like TJ Maxx or Marshall’s are usually in strip centers, leaving malls vacant for such format and making Backstage very unique.
This format has been debuted in 2015 in six free-standing stores, is currently growing substantially, and will only continue to expand in 2019.
Macy’s CEO Jeff Gennette says that the ultimate goal is to have Backstage in every single Macy’s store. It’s unlikely that Backstage will pose immediate threat to TJ Maxx and Marshall’s, as only a few stores like that operate today. However, if Macy’s can keep the momentum, expand rapidly, and build many free-standing brand stores, the competitors can see serious changes in the near future.
This should come as a warning to the competitors, making them less secure long term and weary short term. Consumers will only benefit with more choices and more competitive prices. This is clear from reviews on Instagram from those shoppers that had a chance to give Backstage a try already. People love the prices and the selection.
Macy’s Black Friday Sales and Hours
Macy’s Black Friday ad for 2018 has finally made its appearance. It includes quite a few door buster items that will be free after mail-in rebates – small kitchen appliances, clothing, accessories, and furniture. It also features great discounts and prices for various merchandise and apparel.
To make shopping even sweeter, Macy’s features two amazing store-wide coupons for all purchases, online and in-store. You will get $10 off eligible purchases of $25+ and $20 off orders of $50 or more. Make sure you read the small print before applying those coupons as not all merchandise is eligible. Prices will increase after 1 pm on Black Friday.
5 pm – 2 am Thanksgiving Thursday
6 am – 9 pm Black Friday
The best deals from the ad:
- Free select glassware sets in store only, after mail-in rebate ($30 value)
- Free select tote bags in stores only after mail-in rebate ($35 value)
- $79.99 Keurig Classic Series ($144.99 regular)
- $50-100 off select Dyson vacuums
- 65% off select bedding
- 50-60% off men’s shoes
- $19.99 select women’s tops, sweaters, and more
- $80 off Apple Watch Series 3
- 60% off select baby and kids apparel
- 70% off fine jewelry clearance section
- $10 for select beauty gift sets
Now let’s take a look at 2017 deals that Macy’s had for Black Friday. Door busters were offered from 5 pm on Thanksgiving to closing at 2 am and then again on Black Friday from 6 am to 1 pm, and 8 am to 1 pm on Saturday. Online shopping and live deals lasted Thursday through Saturday.
Here is a look at some winning deals:
- 10 door busters, including glassware sets, tote bags, and free small kitchen appliances. All of that after mail-in rebates.
- $99.99 Keurig Plus Series with $15 mail-in rebate ($189.99 regular)
- Dyson vacuums starting at $249.99 ($579.99 to $719.99 regular)
- 40-60% off select men’s designer footwear
- Apple Watch Series 1 $179-$229 ($249-$299 regular)
- $19.99 for select women’s boots ($59-$69.50 regular)
- 40-60% select handbags
- Appliances & Electronics
- Arts & Crafts
- Babies & Kids
- Books & Magazines
- Department Stores
- Flowers & Gifts
- Food & Drink
- Health & Vitamins
- Home & Garden
- Jewelry & Watches
- Phone & Wireless
- Photo & Photo Gifts
- Toys & Games