Shopping Hacks

Would You Go For Unlimited Walmart Grocery Delivery?


Walmart Delivery TrailerWalmart truck fleet is ready for all sorts of deliveries

What new winds are there in the online grocery industry?

Walmart is reporting big financial gains and most of them come from ever-growing grocery pick-up service that retailer has been so focused on.

Walmart Store Grocery DeliveryGrocery delivery from Walmart popularity is expanding

Grocery pickup leads to the expansion of grocery delivery, which seems the logical next step as more and more consumers desire extra convenience in their lives.

Storefront Walmart CaliforniaWalmart’s low prices are celebrated/20off.com

Walmart is scaling grocery shopping in every direction possible: delivery, pick-up from the store, the creation of pickup towers and lockers, and even delivery into customers' homes is in the developmental stages.

Pickup Free at Walmart StoreWalmart grocery pickup service is becoming very popular

This latest one is a bit tricky due to privacy and security concerns, but Walmart is going forward with first test runs scheduled for this fall in select areas. Soon there will be a usual practice to come home and find all your shopping done for you, groceries at home and in the fridge.

Walmart Bakery RoolbackBakery is part of Walmart fresh offers

For those of us that won't be willing to drive to the grocery store even for a pickup, Walmart is preparing one-day delivery for $35 and unlimited deliveries for $98 per year.

Walmart Seafood DiscountLots of seafood choices at Walmart

The unlimited deliveries is the most recent focus point for Walmart as the retailer believes it can be the most popular new program destined to change the way we get our groceries and the new way for Walmart to make money.

Walmart Grocery Delivery PromoCupcakes from Walmart look party ready

Walmart coupon codes:

  • Free Delivery on Grocery Order $50+ with code FRESHCAR
  • $10 OFF Your Grocery Orders of $50+ with code WOWFRESH
  • Pickup at The Store with any Order $50+

What is the competition doing?

Amazon Prime Printable CouponAmazon is trying to keep up with Walmart with discounts

The competition is not asleep either. Amazon has its Prime membership program, where members pay $119 per year and get free delivery of everything, including groceries.

Prime Whole Foods Free DeliveryWhole Foods is promising 2-hour grocery delivery and $10 off/20off.com

Target is moving forward too with its partnership with Shipt, a service of unlimited deliveries for $99/year.

California Target PickupTarget is also offering pickup

Finally, Instacart, which kind of started all this delivery business, reduced its annual price from $149 to $99. So yes, the competition is fierce and there is no room for mistakes.

In order to win this game, retailers strive to provide a very clear path for customers – pay one time and you will never have to worry about any delivery fees. This is especially important for groceries because this segment of all commerce, online and physical, is growing fastest, with expected jump by 18% this year, bringing in $20 billion.

Free Grocery Delivery at WalmartSaving time for groceries saves money

While it's hard to beat Amazon at their online order and delivery game, Walmart, Target, and Kroger can utilize their physical presence to increase sales. Kroger, for example, saw their online grocery sales increase by 66% and jumped into a third place overall with that.

Walmart Banana Low PriceWalmart prices are hard to beat

Consumers love a choice of how much they want to pay for grocery delivery and more of them come to try it online due to this liberty of choice. Target's Shipt is adding another $10 per order for extra convenience, but Walmart is going the other way and adding an option for unlimited delivery for extra fee on top of already existing $10 per order.

Can unlimited delivery be profitable for retailers?

The delivery itself is the costliest part of the entire ordering and receiving process of grocery shopping online. All the changes and new implemented delivery methods can increase the number of customers and orders, but it will likely result in $1 billion loss for Walmart. This loss includes more than just groceries, but it's most definitely due to the cost of transportation and freight, which simply can't be offset by increasing orders of apples, milk, and bread.

Bread Baked Daily at WalmartBaked goods at Walmart ready for delivery

Walmart is not the only retailer reporting losses despite significant gains in business. Amazon incurred $28 billion of delivery loss last year all due to shipping. Retailers like Walmart can price their groceries below Amazon, but many other consumer benefits are hard to compete with, so there is a constant need for innovation and for finding new ways to please the consumers.

Free Pickup at WalmartPickup spots at Walmart are ready and convenient

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