Intimissimi – Italian Victoria’s Secret
Chances are you have never heard of Intimissimi. The company has been around for 15 years, but remains close to where they came from – Italy. There are no physical stores in the US yet, but plenty of them abroad. Intimissimi can be found in 31 countries, with 500 out of 1,200 stores in Italy.
When we say Intimissimi is like Victoria’s Secret, there is a good reason for that– the brand was carried by some Victoria’s Secret stores in the US between 2007 and 2010. Not much is known why it is no more. Some suspect that superior fit and materials of Intimissimi is to blame, others say that Victoria’s Secret decreased its scope of operations. Whatever the reason, we don’t like it.
If you are one of the lucky ones to have tried the Italian lingerie brand and would like to be able to buy their merchandise, you can rejoice – the brand is now offering an extensive online catalog specifically designed for the US. Beautiful designs, luxurious materials, and competitive prices are poised to take some business away from Victoria’s Secret. Even though products will be shipped from Italy, the website is in dollars and has very clear rules for shipping and returns, so you won’t even feel that your bras and panties come from overseas. There are no extra duties and taxes to worry about too.
While the retailer is mostly known for its lingerie, Intimissimi also offers sports bras, shapewear, loungewear, nightwear, tees, pajamas, and men’s undergarments. The lingerie is made of luxurious materials and pretty laces, and is not very expensive. Think sheer tulle, lace skirts, tank tops, and shirts that hover around $50. If that is not a major blow to Victoria’s Secret in the competition department, we don’t know what is!
The site offers countless choices of styles and types of bras for every taste. The collection of cut and sewn bras is extensive, and so are styles with paddings that range from conservative to super revealing. You can find bandeaus, lightly padded tulle fascinators, push-up styles, wire-free bras with lace applique, and super push-ups. All those bras go for $40-$59 with $20 or so for matching panties.
When it comes to more cover up, there are many silk tops that can serve as tiny robes or underwear covers, especially when they come with matching bras, like “Watercolor Flower” silk top. The garment is so silky and smooth you would have hard time changing into something else when at home or on vacation.
The bodysuits and chemises are for every occasion imaginable – from honeymoon to office. They have a wide range of sizes, S-L (US 4/6 – 12/14).
When it comes to sizing, bras are not very versatile and come in 32-38 bands with B-C cup sizes. Most bras offer only B, which eliminates the choices for many of us. If Intimissimi wants to be on the same page with Victoria’s Secret in the US, they will have to consider wider range of sizes.
Overall, we are very excited about this Italian brand making its way into our markets. While we love Victoria’s Secret, some competition can only do good. Welcome to America, Intimissimi!