What are Walmart subscription boxes for kids?
Walmart is expanding its business in every direction possible with home delivery, online grocery ordering, and now subscription boxes. The retailer has just announced that it’s partnering with Kidbox and will offer custom curated fashion boxes for kids full of clothing based on seasons.
Walmart online clients will be eligible for this subscription deal after filling out a style and size questionnaire on the website and paying $48 for 4-5 apparel items per box, which is 50% off retail prices, so the savings are great. You would waste a lot of time trying to get such deals yourself and that’s not even talking about size and color discounted hunting.
What are the ages and style choices?
Kids’ boxes are customized and cover sizes 0-14 for girls and 0-16 for boys. The style choices follow the weather patterns and are based on seasons, so expect to get sweaters, jeans, tees, dresses, and more.
Parents have to decide on the style of kids via the short quiz. The assignment of particular fashion preferences is debatable, especially for the youngest kids, but there is no better way to go about that. It’s not like your 3 month old baby will inform you what colors he loves most. Children 8-14 years of age can do a pretty good job themselves determining their style and their likes.
What brands can you expect to receive?
Kidbox currently works and has relationships with many popular brands, including BCBG, Butter Super Soft, C&C California, Puma, and about 120 others, so there is plenty of picking. Parents with a strong fashion sense and desire to dress their kids in brand names can definitely rejoice.
In addition to various famous brands, Kidbox has its own brand as of last year. Kidbox has plenty of data to understand what consumers like and what doesn’t sell very well, so they can really cater to all tastes and styles. The company tracks initial style surveys, reads customer reviews, and can see what items get purchased and what get returned to get some good fashion-related ideas.
According to Kidbox CEO Miki Berardelli, Walmart has been putting in a lot of work to establish itself as a go-to place for kids and youth fashion. They understand fashion and they understand the value of giving back, which is covered later in the article. Online shopping and subscription delivery are on the rise right now, so it makes sense for those two companies to partner up and offer unprecedented convenience and style for a low consumer price.
Walmart is very happy to provide this subscription service without having to build a whole new division to fulfill orders, so the partnership is beneficial for both sides. Logistics is already in place, so there is no need to go the way Amazon went with its Prime Wardrobe, where customers shop only certain in-house brands, but not all site-wide apparel.
- $10 on Your Order
- Free Two Day Shipping on Orders Over $35
- 80% OFF Select Rollbacks
Does Walmart get new brands with this deal?
Yes, the retailer adds many new brands with the help of Kidbox. Walmart has been expanding its fashion collection prior to this deal with partnerships with Betsey Johnson, Kapital K, Levi’s, Limited Too, and The Children’s Place – in total over 100 new brands just last year alone.
The goal for future is to keep expanding online fashion with luxury brands like Lord & Taylor and simpler brands like Bonobos and Nike. Walmart is also mapping collaborations with celebrities, so expect to see apparel from Ellen DeGeneres, Sofia Vergara, and Kendall & Kyle. Finally, acquisitions of fashion brands are also possible.
Does Kidbox have a social agenda?
The company, together with Walmart, will donate clothing to children in need with each box purchase as a part of their “give back” program, teaching kids social responsibility in partnership with Delivering Good.
The new partnership with Walmart is a part of successful streak for Kidbox, which raised $15 million in Series B funding, led by Canvas Ventures with Firstime Ventures and HDS Capital, both returning investors.
Are there any competitors for Kidbox and Walmart merger?
Yes, there is always competition somewhere. Rockets of Awesome has also migrated to more traditional retail from just subscription service via the partnership with and $12.5 million investment from Foot Locker. Consumers will be able to purchase the Rockets of Awesome merchandise on Foot Locker website and Kids Foot Locker stores.
The main Kidbox competitor is Stitch Fix with its kids’ line. Amazon Prime Wardrobe is also big with apparel for all ages.
The exact numbers of Kidbox subscribers are not known, but it is estimated to be in the range of 1.5 million with many more to come through Walmart.
What are the final thoughts about Kidbox subscription?
The service is awesome for parents and kids who are busy and prefer premium-style designer brand fashion. You will love the prices and the convenience factor. If you prefer generic fashion for your young kids, don’t bother with this subscription. The decision is totally in your hands.